A living entity becomes aware of his Spiritual Identity and becomes aware of the Supreme Personality of Godhead only when he comes accross a Sprititual Master.
To struggle is difficult but to surrender is easy. Surrender is the beginning of devotion.
There is no need to hide your identity. You rather feel proud of your Identity that you are a Vaisnava.
If you want spiritual life you have to pay the price. The price is the four regulative principles.