Everything that can be achieved by fruitive activities, penance, knowledge, detachment, mystic yoga, charity, religious duties and all other means of perfecting life is easily achieved by My devotee through loving service unto Me. If somehow or other My devotee desires promotion to heaven, liberation, or residence in My abode, he easily achieves such benedictions.
I regard as great even the smallest gift offered by My devotees in pure love, but even great offerings presented by nondevotees do not please Me
I am seated in everyone’s heart and from Me come remembrance, knowledge and forgetfulness. By all the Vedas, I am to be known. Indeed, I am the compiler of Vedanta and I am the knower of the Vedas.
Bhagavad-Gita 15.15,
Srila Prabhupada
An intelligent person should reject all bad association and instead take up the association of saintly devotees, whose words cut off the excessive attachment of one's mind.