Maximum Display of Human Mercy

Spending fifty percent for the service of the Lord or for propagation of spiritual knowledge in society by way of the sankirtana-yajna is the maximum display of human mercy.
Purport on Srimad Bhagavatam 1.17.42

Benefits of Sankirtana

The wild tigers, elephants, bear and deer all together accompanied the Lord, and the Lord accompanied them in sankirtana. By this He proved that by the propagation of the sankirtana movement (congregational chanting and glorifying of the name of the Lord) even the wild animals can live in peace and friendship, and what to speak of men who are supposed to be civilized.
Srimad Bhagavatam Introduction.

Yajna Recommended By Lord Chaitanya

Lord Chaitanya, however, has recommended only one yajna, or sacrifice, called the sankirtana-yajna, the chanting of Hare Krishna, in which everyone can take part. Thus both devotees and fruitive workers can derive equal benefit from the performances of sankirtana-yajna.
Purport on Srimad bhagavatam 1.16.20

Effects of Congregational Chanting

By performing congregational chanting of the Hare Krishna mantra, one can destroy the sinful condition of material existence, purify the unclean heart and awaken all varieties of devotional service.
Chaitanya Caritamrta on Antya Lila 20.13

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