The whole process of Krishna consciousness is meant to cultivate our feelings for Krishna. It is not simply mechanical. We say "Follow this," "Do this," "Do that," but the whole point is Smartavyah Satatam Visnum, to always think of Visnu. How? Favorably.

Lecture on "Srila Prabhupada Gave Us Everything" – SB 3.5.51 – 31st May 1996

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