The holy name of Krishna is so attractive that anyone who chants it — including all living entities, moving and nonmoving, and even Lord Krishna Himself — becomes imbued with love of Krishna. This is the effect of chanting the Hare Krishna maha-mantra.
Chaitanya Caritamrta, Antya Lila 3.268,
When we see beautiful thing, what is it? It is just some light entering into our eyes and it is making us mad. Some frequency entering our ear & we get mad. Something scraping our tongue which is just a lump of flesh wiggling around. But when something touches its surface we go mad. This is material enjoyment & we take it seriously.
By rendering devotional service unto the Personality of Godhead, Sri Krishna, one immediately acquires causeless knowledge and detachment from the world. — Srimad Bhagavatam, 01.02.07.
To attain freedom from material life, one must take to Krishna consciousness.
Srimad Bhagavatam 6.5.16,