The individual soul is forever a servant of the Supersoul and therefore, his reletionship with the Supersoul is to offer service. That is called Bhakti-Yoga or Bhakti-bhaava.
In bhakti, we depend on Krishna's strength, not our own.
One who acts to serve Krishna with his body, mind, intelligence and words is a liberated soul, even within this material world.
The ultimate goal of Bhakti is to get Krishna and we get it by taking shelter of the holy name.
One achieves bhakti [love of God] by hearing and chanting about the Supreme Lord's special qualities, even while engaged in the ordinary activities of life in this world.
The path of bhakti is personal, it is not ritualistically automatic.