In the sun there is great heat and light, and by reflecting the greatness of the sun's light, the moon in night also appears great. Actually the moon is by nature dark ans cold, but in association with sun it has become accepted as great. Hence by association of the Great, one appears great.
To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly.
ISKCON is the factory of the pure devotees. All you have to do is to stay on. Our only concern is to remain in ISKCON and to associate with devotees.
Association is very important. It acts just like a crystal stone, which will reflect anything which is put before it.
Nectar of Devotion, Chapter 12,
Elevation is possible in Krishna Consciousness in the association of pure devotees who can deliver one from delusion.