One should learn how to associate with the devotees of the Lord by gathering with them to chant the glories of the Lord. This process is most purifying. As devotees thus develop their loving friendship, they feel mutual happiness and satisfaction and by thus encouraging one another they are able to give up material sense grantification, which is the cause of all suffering. — Srimad Bhagavatam, 11.03.30.
When we keep our association with Krishna, every activity is proper and liberating, but if we disassociate ourselves from the Lord’s mercy then like a hand which is severed from the body we become ugly and useless. — In his letter to Hrisikesa, 26th Nov, 1968.
To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly.
Elevation is possible in Krishna Consciousness in the association of pure devotees who can deliver one from delusion.
ISKCON is the factory of the pure devotees. All you have to do is to stay on. Our only concern is to remain in ISKCON and to associate with devotees.
We come to Vrindavan not to enjoy a vacation, but we come here to serve. We come here to surrender and to get purified by chanting and performing any type of seva in the association of devotees.