We come to Vrindavan not to enjoy a vacation, but we come here to serve. We come here to surrender and to get purified by chanting and performing any type of seva in the association of devotees.
Life without love is useless and poor they say, Appoint me in thy service, Oh Lord with Love as my pay.
Every living being is anxious for full freedom because that is his transcendental nature. And this freedom is obtained only through the transcendental service of the Lord.
Srimad Bhagavatam 1.6.37,
Love means to serve and to serve means to please.
One who acts to serve Krishna with his body, mind, intelligence and words is a liberated soul, even within this material world.
If we feel unqualified and feel grateful for an opportunity to serve, then Krishna will bestow in our hearts.