By the grace of the spiritual master the cloud of the mercy of the Personality of Godhead is brought in, and then only, when the rains of Krishna consciousness fall, can the fire of material existence be extinguished.
Srimad Bhagavatam 3.21.17,
Lord Sri Krishna is the Supreme Personality of Godhead according to all the evidences of the Vedas.
Srimad Bhagavatam 3.2.10,
"Accept Krishna as your friend. You will be happy." This is the message of Krishna Consciousness.
Civilization and Transcendence,
Lord Krishna's beauty is unequaled and unsurpassed.
Sri Chaitanya Caritamrta,
Madhya Lila, 9.144
Krishna's magnanimous childhood pastimes are so great that simply chanting about them vanquishes the contamination of the material world.
There is no question of darkness where there is light and Krishna Consciousness is the light that dispels the darkness of material sense enjoyment.
Lecture, Ratha-yatra-San Francisco, June 27, 1971,