As the materialists are thinking that happiness is all in sense gratification, they don't see the happiness in serving Krishna, that's where the real happiness is achieved in much higher relationship and higher purpose. Their thought is, "Alright Dharma, ardha, kama, moksha" now we will make money, enjoy our sense gratification and at the end of life go for moksha. Howvere in devotional service, we know about prema, the prema is actually the love for Krishna. It is the highest perfection and Krishna is the highest happiness also.
Quotes By categories
Quotes By Topics
Association Bhagavad Gita Bhakti Book Distribution Chanting Consciousness Death Devotees Devotion Devotional Service Faith God Going Back to Godhead Happiness Hearing Holy Name Human Life Humility Importance of Chanting Maha Mantra Knowledge Krishna Krishna Consciousness Leadership Life Love Love of God Material World Mercy Mercy of God Mind Pleasing The Lord Preaching Protection Pure Devotees Sankirtan Service Serving The Lord Spiritual Advancement Spiritual Life Spiritual Master (Guru) Srimad Bhagavatam Success Suffering Supreme Lord Surrender