Service is a privilege which is extended to a conditioned soul by the mercy of Guru.
The eternality of our relationship with God is based on service.
A devotee likes to be always at the feet of the Lord and other devotees, but for service he is ready to take a position higher than them-just as Govardhana did in this pastime of lifting Govardhana.
Lecture on "The glories of Govardhana" – Dubai – 23th OCT'06
The greatest service to other living beings is to be compassionate.
Nothing in Krishna Consciousness is done as a ritual but with the mood to increase the desire to serve the Lord. It is mentality of service that brings about spiritual realization.
If you do some wonderful service and if you tell people what you did in a boastful way, it nullifies the credit of your service, may be not in the eternal platform, but in your conscious condition you will not be able to reap the benefits of that service.