If those who desire material enjoyment or merging into the existence of the Absolute Truth engage in the Lord’s transcendental loving service, they will immediately attain shelter at Krishna’s lotus feet, although they did not ask for it. Krishna is, therefore, very merciful.
Chanting the holy name of the Lord immediately renovates the transcendental relationship of the living being with the Supreme Lord.
Sri Chaitanya Caritamrta,
Adi Lila, 7.76
To promulgate prema-bhakti [devotional service in love of Godhead], Krishna appeared as Sri Krishna Caitanya with the mood and complexion of Sri Radha.
Chanting is the waxing moon that spreads the white lotus of good fortune for all living entities.
Sri Chaitanya Caritamrta, Antya 20.12,