If those who desire material enjoyment or merging into the existence of the Absolute Truth engage in the Lord’s transcendental loving service, they will immediately attain shelter at Krishna’s lotus feet, although they did not ask for it. Krishna is, therefore, very merciful.
Chanting is the waxing moon that spreads the white lotus of good fortune for all living entities.
Sri Chaitanya Caritamrta, Antya 20.12,
To promulgate prema-bhakti [devotional service in love of Godhead], Krishna appeared as Sri Krishna Caitanya with the mood and complexion of Sri Radha.
The beauty of Krishna has one natural strength: it thrills the hearts of all men and women, beginning with Lord Krishna Himself.
Adi Lila 4.147