Krishna Consciousness movement is so important that without taking to it, no other method: political, social religious, cultural can give relief to the poor chaotic status of the worldly situation.
The kitten is feeling pleasure: "Oh, my mother is carrying me."
The deer is feeling death: "Oh, now I'm going to die."
So, although both devotees and nondevotees die, there is a diffrence of feeling at the time of death.
Our spiritual progress depends on service attitude and our sincere chanting.
The essence of Bhagavad Gita is that we should always think of Krishna, become His devotee, worship him and offer homage unto him.