Greatest Boon of Lord Chaitanya
Lord Caitanya has given the greatest boon: in this age one simply has to chant the holy name of God to attain perfection in spiritual life.
Srimad Bhagavatam 3.21.7,
Srila Prabhupada.
To be Krishna Conscious means to remember Krishna all the time and to be prepared for death all the time.
One second of human life wasted in the vain research of planning for happiness in the material world can never be replaced even if one spends millions of coins of gold.