Krishna does not agree to award devotional service to merely anyone. Krishna can easily offer a person material happiness or even liberation, but He does not agree very easily to award a person engagement in his devotional service. Devotional service can in fact be attained only through the mercy of a pure devotee. — The Nectar of Devotion, Page 14.
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Association Bhagavad Gita Bhakti Book Distribution Chanting Consciousness Death Devotees Devotion Devotional Service Faith God Happiness Hearing Holy Name Humility Importance of Chanting Maha Mantra Knowledge Krishna Krishna Consciousness Leadership Liberation Life Living Love Love of God Material World Mercy Mercy of God Mind Pleasing The Lord Preaching Protection Pure Devotees Responsibility Sankirtan Service Serving The Lord Spiritual Advancement Spiritual Life Spiritual Master (Guru) Srimad Bhagavatam Suffering Supreme Lord Surrender