Since one of His opulences is infinite beauty, all the Lord’s incarnations are very beautiful and are appreciated as such by devotees.
Srimad Bhagavatam 4.18.29,
One need only chant the Hare Krishna mahamantra. Everyone engaged in the practice of chanting the Hare Krishna mahamantra will be completely cleansed, from the core of his heart, and be saved from the cycle of birth and death.
Srimad Bhagavatam 7.6.1,
The Hare Krishna mahamantra is also a prayer, for a prayer addresses the Supreme Personality of Godhead by His name and invokes good fortune by petitioning the Lord to allow one to engage in His devotional service.
Srimad Bhagavatam 4.24.69,
The sound vibration of the Hare Krishna mantra, although presented in the ordinary alphabet, should not be taken as mundane or material.
Srimad bhagavatam 4.9.4,
The Lord’s glance is the original cause of material creation.
Srimad Bhagavatam 9.5.5,
Srimad Bhagavatam is the purely transcendental urge of the soul.
Srimad Bhagavatam Introduction,