Books Should be published and distributed profusely all over the world. Practically, books are the basis of Krishna Consciousness Movement. Without our books, our preaching will have no effect.
Distribution of my books is the most imporatant thing. These other thing such as selling incense and records are not as important as this. I want that my books be distributed in huge quantities and thus we will be able to thoroughly convince the majority of population.
This is the first time in history that so many religious books are sold so popularly. Keep distributing as many as possible in huge quantities. This is my pleasure.
So I am always emphasizing book distribution. It is the better kirtana. It is better than chanting. Of course chanting should not stop, but book distribution is the best kirtana.
[Letter to Srutadeva Dasa 24 Oct 1974]
Preching means book distribution.