The living entity is asraya, always subordinate, and the Supreme Personality of Godhead is visaya, the supreme objective, the goal of life.
Srimad Bhagavatam 7.10.6,
The ultimate goal of life is to reach God.
Lecture at Indo-American Society,
"East and West" – Kolkatta, January 31, 1973,
Aiming to throw the ball inside the net but throwing our anarthas into the net should be aim of our life.
In Vedic literature Krishna is the central point of attraction and His service is our activity. To attain the platform of love of Krishna is life's ultimate goal. Therefore Krishna, Krishna's service and love of Krishna are the three great riches of life.
The Lord comes in a different form or partial form in order to deliver his devotees and generally he is always telling us how to surrender and how to serve him. If one directly serves the Lord with no condition, unconditionally "I am serving you Lord for Your pleasure, I want me to do what you want me to do". If we do things in that way the amazing thing is that the Lord becomes very pleased with us. The Supreme Lord has given us everything, what can we do for him? When we appreciate how great he is and feel grateful, that is the beginning of pure devotion. Pure devotion should be the goal of our life.