Spiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.
The Lord in human society does what is the duty of everyone, but sometimes He does something extraordinary and not to be imitated by the living being. His acts of evening prayer as stated in Srimad Bhagavatam must be followed by the living being, but it is not possible to follow His mountain-lifting or dancing with the gopis. One cannot imitate the sun, which can exhaust water even from a filthy place; the most powerful can do something which is all good, but our imitation of such acts will put us into endless difficulty. Therefore, in all actions, the experienced guide, the spiritual master, who is manifested mercy of the Lord, should always be consulted, and the path of progress will be assured.
When a pure devotee or spiritual master speaks, what he says should be accepted as having been directly spoken by the Supreme Personality of Godhead in the Parampara system.
Our first duty is to satisfy the spiritual master, who can arrange for the Lord’s mercy. A common man must first begin to serve the spiritual master or the devotee. Then, through the mercy of the devotee, the Lord will be satisfied. Unless one receives the dust of a devotee’s lotus feet on one’s head, there is no possibility of advancement. Unless one approaches a pure devotee, he cannot understand the Supreme Personality of Godhead.
What really pleases the Spiritual Master is our intent and the quality of our character.
Any person who is seriously desirous of achieving real happiness (Krishna Consciousness) must seek out a bona fide spiritual master and take shelter of him by initiation.