This, our book distribution, is the most important task in our society. Therefore I am giving so much stress and I am working so hard on this because this is my life and soul according to the order of my Guru Maharaja and by his grace it is to some extent successful. I took it seriously. I take it seriously now. That is my life and soul. I never tried in India to Construct big temple or even in your country we didn't. I never tried but i was selling personally books. That is the history.
Do not take this material world so seriously because it is always changing, what you take seriously is being some thing terrible today. Tomorrow it's Going to Change.
Book Distribution is our real business. If we give them a record, they simply hear some magical sounds and take it for sense gratification, but if they receive one of our books and read even one page, they get eternally benefited. – Letter to Ajita, 6 January, 1975