We become who we associate with, if we associate with pure, simple people struggling to be devotees then slowly we will perfect our path to devotion. but if we associate with material minded people we will be always perplexed and confused to what we are truely seeking.
Association is the principle impetus in human life to serve Sri Hari. Due to association of non-devotees, one gets material prosperity. Due to the association of devotees, the spirit soul gradually becomes absorbed in serving Sri Hari. This is the greatest shelter for a human being. Never become averse to that.
There is no other way of associating with transcendence besides hearing.
Krishna has made an arrangement for the humans to escape from the clutches of maya, which is, associating with his devotees.
The root cause of devotional service to Lord Krishna is association with advanced devotees. Even when one's dormant love for Krishna awakens, association with devotees is still most essential.
Simply by associating with a pure devotee, one becomes wonderfully advanced in Krishna consciousness. Sadhu-sanga, or association with a devotee, means always engaging in Krishna consciousness by chanting the Hare Krishna mantra but he whose heart is contaminated sees things differently. Therefore by sat-sanga, or association with devotees, one becomes perfectly pure in heart