A pure devotee considers a moment's association with another pure devotee to be far superior than residing in a heavenly planet or merging in the Brahman effulgence.
There are many societies and associations of pure devotees and if someone with just a little faith begins to associate with such societies, his advancement to pure devotional service is rapid.
We become who we associate with, if we associate with pure, simple people struggling to be devotees then slowly we will perfect our path to devotion. but if we associate with material minded people we will be always perplexed and confused to what we are truely seeking.
Association is the principle impetus in human life to serve Sri Hari. Due to association of non-devotees, one gets material prosperity. Due to the association of devotees, the spirit soul gradually becomes absorbed in serving Sri Hari. This is the greatest shelter for a human being. Never become averse to that.
There is no other way of associating with transcendence besides hearing.
Krishna has made an arrangement for the humans to escape from the clutches of maya, which is, associating with his devotees.