Only in the association of pure devotees can the words of Lord Krishna be fully potent and relishable to the heart and ear. Dhruva Maharaja explicitly wanted the association of devotees. That association in devotional activities is just like the waves of an incessantly flowing river.
A devotee searches out a pure devotee and simply by his association becomes more advanced in spiritual consciousness than any yogi.
To understand the personal activities of the Lord, one has to seek the association of devotees and by such association, when one contemplates and tries to understand the transcendental activities of the Lord, the path to liberation is open and he is freed.
One must seek the association of persons who are Krishna Conscious and who engage in devotional service. Without such association one cannot make advancement.
One cannot compare the association of a pure devotee to anything material. Such association is always desirable, it is worshipable, it is praiseworthy.
The topmost benediction for those who are living in this material world and are subjected to the repetition of birth and death (transmigration) is association with pure devotees.