One who chants the holy name of the Lord is immediately freed from the reactions of unlimited sins, even if he chants indirectly [to indicate something else], jokingly, for musical entertainment, or even neglectfully. This is accepted by all the learned scholars of the scriptures.
Srimad Bhagavatam 6.2.14,
This chanting of the Hare Krishna mantra is enacted from the spiritual platform and thus this sound vibration surpasses all lower strata of consciouness – namely sensual, mental and intellectual.
Krishna Consciousness The Topmost Yoga System,
Only way to control the mind, is to neglect the dictation of the mind & always Chant Holy Names of the Lord.
Just by chanting the holy names of Lord Krishna, all inauspiciousness disappears.
The morning section of the day is the foundation for the rest of the day and is considered the best time for bhakti. A businessman earns maximum profit when he runs his business during this period. Our business, as devotees, is to chant Hare Krishna and to attain Lord’s maximum mercy, thus, we should chant in the morning.
One achieves bhakti [love of God] by hearing and chanting about the Supreme Lord's special qualities, even while engaged in the ordinary activities of life in this world.