Prema bhakti is the real goal of chanting the holy names.
By chanting, the darkness of illusion is dispelled.
To the degree we don’t want to hear and chant to that degree we NEED them desperately.
After searching through all the Vedic literature, one cannot find a method of religion more sublime for this age than the chanting of Hare Krishna.
We should chant like a baby bird, who is without wings, without father and mother.
Take His name with great pleasure and chant, and if tears fall from your eyes, then you have cried out to his name the right way.