If one is infested with the ten offenses in the chanting of the Hare Krishna maha-mantra, despite his endeavor to chant the holy name for many births, he will not get the love of Godhead that is the ultimate goal of this chanting.
God’s name is the most powerful medicine for the soul to cure it of the disease of forgetfulness of God.
No matter how much we fight and pray to control our senses and lead a moral life, our envy, greed and lust will keep coming back, unless the holy name of the Lord actually goes right into our heart.
If we hear properly, the holy name will enter through our ears into the regions of our heart and shower down nectar. When we are lost in the ocean of nectar, we will see Krishna.