Most Important Process of Devotional Service

Of the nine processes of devotional service, the most important is to always chant the holy name of the Lord. If one does so, avoiding the ten kinds of offenses, one very easily obtained the most valuable love of Godhead.
Chaitanya Caritamrta Antya Lila 4.71

Being Very, Very Happy

If the surface of the globe is overflooded with the chanting of the Hare Krishna mantra, the people of the world will be very, very happy.
Purport on Srimad Bhagavatam on 4.24.10

Means of Awakening All Good Fortune

Simply by chanting the holy name of Lord Krishna, one can be freed from all undesirable habits. This is the means of awakening all good fortune and initiating the flow of waves of love for Krishna.
Chaitanya caritamrita Antya Lila 20.11

Importance of Sankirtana Mission

In this age, chanting of Hare Krishna Mantra is the prime business of the devotee, and preaching of this Hare Krishna Mantra by outdoor Sankirtana and propagation of literature is our more important business. Side by side, Deity worship is recommended, but when there is a question of accepting one of them, we shall prefer to accept chanting of Hare Krishna Mantra first.
Letter to Hamsaduta – Hamburg 5 September, 1969.

Boon in The Age of Kali

Sukadeva Goswami says, this age is an ocean of faults, but there is one boon, in this age one gets the same result as was achieved in former ages through elaborate temple worship, costly sacrifices, or introspective meditation, simply by chanting the Holy Name of The Lord.
Letter to Achyutananda, 1975.

3 Processes for Going Back to Godhead

Everyone should be given a chance to take prasada and thus be induced to chant the holy names of Hare Krishna and also dance in ecstasy. By these three processes, although performed without knowledge or education, even even a dog went back to Godhead.
Chaitanya Caritamrta Antya Lila 1.32

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