Most Important Process of Devotional Service

Of the nine processes of devotional service, the most important is to always chant the holy name of the Lord. If one does so, avoiding the ten kinds of offenses, one very easily obtained the most valuable love of Godhead.
Chaitanya Caritamrta Antya Lila 4.71

Effect of Chanting The Holy Name of Krishna

Srila Prabhupada on Effect of Chanting The Holy Name of Krishna

Simply by chanting the holy name of Krishna – Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare – a devotee of the Lord can approach the supreme destination easily and happily, but this destination cannot be approached by any other process of religion.
Bhagavad-Gita 12.6-7,
Srila Prabhupada

Is There Anything More Important?

Chanting is the most powerful way to become Krsna conscious. In fact, we cannot become fully Krsna conscious without chanting good quality rounds daily. Despite this fact, we often don’t take our Japa as seriously as we should.

Chanting The Holy Name and Glories of The Supreme Lord

As soon as a devotee can chant the holy name and glories of the Supreme Lord, he certainly comes to the liberated position.  Attachment for glorifying the Lord by hearing and chanting the holy name and activities of the Lord (Sravanam Kirtanam Visnoh) certainly brings one to the position where material contamination is absent.

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