Simply by chanting the holy name of Krishna – Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare – a devotee of the Lord can approach the supreme destination easily and happily, but this destination cannot be approached by any other process of religion.
Chanting is the most powerful way to become Krsna conscious. In fact, we cannot become fully Krsna conscious without chanting good quality rounds daily. Despite this fact, we often don’t take our Japa as seriously as we should.
99% of our spiritual advancement depends on the quality of our chanting.
As soon as a devotee can chant the holy name and glories of the Supreme Lord, he certainly comes to the liberated position. Attachment for glorifying the Lord by hearing and chanting the holy name and activities of the Lord (Sravanam Kirtanam Visnoh) certainly brings one to the position where material contamination is absent.
When one’s heart is purified by the association of devotees and by the avoidance of the offenses committed while chanting and worshiping the Lord, the transcendental name, form and activities of the Lord are revealed by the Lord.