The holy name of Krishna is so attractive that anyone who chants it — including all living entities, moving and nonmoving, and even Lord Krishna Himself — becomes imbued with love of Krishna. This is the effect of chanting the Hare Krishna maha-mantra.
Chaitanya Caritamrta, Antya Lila 3.268,
If you love Krishna in any capacity, you shall never be frustrated because everything in Krishna is perfect, eternal, blissful and full of Knowledge.
Sri Krishna is the ultimate source and shelter of all entities
Bhagavad Gita 2.10.19,
It is said, kali-kale nama-rupe krishna-avatara: Krishna descends in this Kali-yuga in the form of His holy name — Hare Krishna, Hare Rama.
Srimad Bhagavatam 9.10.53,
Lord’s beauty is so enchanting that it defeats hundreds of thousands of Cupids.
Srimad Bhagavatam 3.15.42,
The Supreme Personality of Godhead Sri Krishna is the only enjoyer. Everyone and everything else is the object of his enjoyment.