The Supreme Personality of Godhead has no material birth, activities, name, form, qualities or faults. To fulfill the purpose for which this material world is created and destroyed, He comes in the form of a human being like Lord Rama or Lord Krsna by His original internal potency. He has immense potency, and in various forms, all free from material contamination, He acts wonderfully. He is therefore the Supreme Brahman.
Srimad Bhagavatam 8.3.8-9
The Lord is so kind to us that He can be present before us personally in the form of transcendental sound.
Srimad Bhagavatam 1.2.17,
One has to realize that nothing in the world belongs to any individual person, but that everything belongs to the Supreme Lord.
In this material world there are only two representatives of the Supreme Personality of Godhead; the transcendental sound vibration of the Holy Name and his eternally transcendental deity incarnation.
The Lord is just like a cloud which pours rain all over, regardless of whether it falls on rock or land or water. But for His devotees, He gives speciﬁc attention.
One’s desires can become fully satisfied when one sees the beauty of the Lord.
Srimad Bhagavatam 4.24.45-46,