By offering everything to Krishna, nobody is loser. They are gainer, the best gainer.
Srimad Bhagavatam 1.3.19,
Los Angeles, September 24, 1972,
The incarnations of the Lord are innumerable, like rivulets flowing from inexhaustible sources of water.
Srimad Bhagavatam on Incarnations of The Lord,
One who has developed attachment to Krishna is Krishna Conscious.
Krishna Consciousness The Topmost Yoga System,
Krishna is not an incarnation of God but is the original Supreme Personality of Godhead Himself.
Bhagavad Gita 11.54,
Krishna will be merciful to us and we shall be blessed with the gift of devotion to His divine feet the very day that we are delivered from the evil desire of seeking advantages and honors from others.
Krishna and the sound vibration “KRISHNA” are non-different.