If one makes friendship with Krishna, one will never be cheated and he will get all help needed.
His name is Govinda because He gives pleasure to the cows and to the senses.
Never expect any good from the so called society, friendship and love. Only Krishna is the genuine friend of all living being and it is He only who can give us all bededictions.
The holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.
Sri Namamrita – The Nectar of the Holy Name,
The essence of Bhagavad Gita is that we should always think of Krishna, become His devotee, worship him and offer homage unto him.