When we hear about the Lord, we should hear with a spirit to serve the Lord. When we chant his names, we should chant so that He is pleased to hear us chanting. That is the beauty of life, the real art of living.
To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly.
Cut the Anarthas with Scissor of Holy names of the Lord.
Through the popularizing of hari-kirtana, or the sankirtana movement, the brahminical culture and ksatriya government will automatically come back, and people will be extremely happy.
Purport on Srimad Bhagavatam 7.2.11