What is the power of Lord’s name ? The process of chanting the holy name of the Lord is so powerful that by this chanting even householders can very easily gain the ultimate result achieved by persons in the renounced order.
Even the very sound of the holy name of Lord Krishna or Rama can at once surcharge the atmosphere spiritually.
If we hear properly, the holy name will enter through our ears into the region of our heart and shower down nectar. When we are lost in the ocean of nectar, we will see Krishna.
Through the popularizing of hari-kirtana, or the sankirtana movement, the brahminical culture and ksatriya government will automatically come back, and people will be extremely happy.
Purport on Srimad Bhagavatam 7.2.11