Humility and Sincerity
Krishna is present fully in His holy name and this is realized by the humility and sincerity in our chanting.
Potency of The Holy Name of Lord Krishna
The holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.
Sri Namamrita – The Nectar of the Holy Name,
Srila Prabhupada.
Killing The Mind of A Person
Terrorist guns can kill the material body, but the Holy Name of the Lord can kill the enemies within the mind of the person.
This is the only medicine
Prabhupada: Ceto-darpana-marjanam [Cc. Antya 20.12]. And then bhava-maha-davagni… Then his material pangs will be over. This is the only medicine. Therefore chant Hare Krsna. Some way or other, let them have the chance of hearing, and then it will act as medicine
Holy Name
Even the very sound of the holy name of Lord Krishna or Rama can at once surcharge the atmosphere spiritually.
Getting Krishna
The ultimate goal of Bhakti is to get Krishna and we get it by taking shelter of the holy name.