Chaitanya Caritamrta, Picture Quotes
The holy name of Krishna is so attractive that anyone who chants it — including all living entities, moving and nonmoving, and even Lord Krishna Himself — becomes imbued with love of Krishna. This is the effect of chanting the Hare Krishna maha-mantra.
Chaitanya Caritamrta, Antya Lila 3.268,
Srila Prabhupada
Bhakti Charu Swami, Picture Quotes
You just accept the holy name, then Nityananda Prabhu will be responsible for taking you across this material world.
Picture Quotes, Srimad Bhagavatam
One who chants the holy name of the Lord is immediately freed from the reactions of unlimited sins, even if he chants indirectly [to indicate something else], jokingly, for musical entertainment, or even neglectfully. This is accepted by all the learned scholars of the scriptures.
Srimad Bhagavatam 6.2.14,
Srila Prabhupada
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
The sound vibration of the Hare Krishna mantra, although presented in the ordinary alphabet, should not be taken as mundane or material.
Srimad bhagavatam 4.9.4,
Srila Prabhupada.
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
It is said, kali-kale nama-rupe krishna-avatara: Krishna descends in this Kali-yuga in the form of His holy name — Hare Krishna, Hare Rama.
Srimad Bhagavatam 9.10.53,
Srila Prabhupada
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
One need only chant the Hare Krishna mahamantra. Everyone engaged in the practice of chanting the Hare Krishna mahamantra will be completely cleansed, from the core of his heart, and be saved from the cycle of birth and death.
Srimad Bhagavatam 7.6.1,
Srila Prabhupada.