So this modern way of life — now we have electricity and TVs and people spend hours, instead of chanting Hare Krishna they are watching TV, spoiling their life, and having all these bad vibrations pumped into their brain. Day after day they are watching murder, rape and so many horrible things on TV. And how it pollutes the consciousness! If we chant Hare Krishna, it purifies the consciousness. Prabhupada wanted these [farm] communities, where people could live simply and chant Hare Krishna — in an ideal way.

Lecture on “Simple Life on Farm Communities” (Pula Farm, Croatia, 20 October 2000)

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