What is the power of Lord’s name ? The process of chanting the holy name of the Lord is so powerful that by this chanting even householders can very easily gain the ultimate result achieved by persons in the renounced order.
To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly.
When we hear about the Lord, we should hear with a spirit to serve the Lord. When we chant his names, we should chant so that He is pleased to hear us chanting. That is the beauty of life, the real art of living.
Even the very sound of the holy name of Lord Krishna or Rama can at once surcharge the atmosphere spiritually.