Lord has sent the rope of bhakti to pull all the conditioned soul suffering in dark well of illusion… hold firmly.
The ultimate goal of Bhakti is to get Krishna and we get it by taking shelter of the holy name.
A devotee knows that even at his death Krishna will protect him. The real test of our devotion will be at that time.
One who acts to serve Krishna with his body, mind, intelligence and words is a liberated soul, even within this material world.
One achieves bhakti [love of God] by hearing and chanting about the Supreme Lord's special qualities, even while engaged in the ordinary activities of life in this world.
The path of bhakti is personal, it is not ritualistically automatic.