If you become conscious of Me, (Lord Krishna) you will pass over all the obstacles of conditioned life by My grace. If, however, you do not work in such consciousness, but act through false ego, not listening to Me, you will be lost.
Simply performing devotional activities will not impart devotion to others but our consciousness should be absorbed.
Consciousness is important… Killer says, "I Shall kill you." Surgeon says, "I shall save you."
Consciousness is originally pure, like water. But if we mix water with a certain color, it changes. Similarly, consciousness is pure, for the spirit soul is pure. But consciousness is changed according to the association of the material qualities.
Most people worship God as their order supplier. But Vrindavan consciousness is simply to give pleasure to Krishna and to not expect anything in return except the opportunity to serve. And when we chant the holy names with this spirit, Krishna reveals himself in full.