Chanting the Holy Names
The holy name is Krishna Himself, but only if we are chanting without offences. Offences prevent us from associating with Krishna.
Maya targets your chanting
Because its our most potent weapon against her. To the degree you allow her to distract you from chanting well, you become malleable to her will.
Becoming Perfect
If by the tongue you chant Hare Krishna mantra and by the tongue you taste prasadam, you will be perfect, simply by executing these two things.
Effect of Chanting The Hare Krishna Maha Mantra
The holy name of Krishna is so attractive that anyone who chants it — including all living entities, moving and nonmoving, and even Lord Krishna Himself — becomes imbued with love of Krishna. This is the effect of chanting the Hare Krishna maha-mantra.
Chaitanya Caritamrta, Antya Lila 3.268,
Srila Prabhupada
Process of Chanting
This process of chanting is the best process of self-realization in this age; therefore Lord Caitanya preached it so nicely for the benefit of all humanity.
Srimad Bhagavatam 3.24.35,
Srila Prabhupada
Purifying The Mind
One can purify the mind by the chanting process, just as one can purify gold by putting it in a fire and fanning it with a bellows.
Srimad Bhagavatam 3.28.10,
Srila Prabhupada