Prema bhakti is the real goal of chanting the holy names.
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Bhagavad Gita
Bhakti
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Consciousness
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God
Going Back to Godhead
Happiness
Hearing
Holy Name
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Importance of Chanting Maha Mantra
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Krishna
Krishna Consciousness
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Pure Devotees
Sankirtan
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Srimad Bhagavatam
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Supreme Lord
Surrender