Nothing in Krishna Consciousness is done as a ritual but with the mood to increase the desire to serve the Lord. It is mentality of service that brings about spiritual realization.
If you do some wonderful service and if you tell people what you did in a boastful way, it nullifies the credit of your service, may be not in the eternal platform, but in your conscious condition you will not be able to reap the benefits of that service.
Inconvenience for the service of Krishna is more precious and valuable than the entire creation.
Sincerity in sadhana and eagerness to serve is the basis of one’s relationship with the spiritual master.
There is no greater achievement that anyone can ever acquire than the opportunity to serve.
We should not expect others to love us. We should try to give Prabhupada’s love to others. That is Service.