The sankirtana of Krishna's names is praised as the best and most powerful means to attain the treasure of Krishna prema [pure love for Krishna]. It is like a potent mantra that can attract precious objects from a distance.
Prema (Divine Love), the fruit of the creeper of Bhakti, grows on the creeper only when she attains to the Feet of Krishna. All this time the gardener continues to splash the creeper with the water of hearing and chanting the Holy Name of Krishna.
One, who worships the Supreme Lord and His holy name with undivided faith, knowing them to be identical, is considered an elevated, first class devotee, even if he does not understand the intricacies of his own spiritual identity.
Experiences are biggest teacher but FOOLS learn by no means
Bhakti means to be free from enjoying spirit.
Krishna Conciousness is not just the pious way to live life, it's the Greatest need of Human Society.