Beauty of The Lord
The Lord’s beauty is compared to rainfall because when the rain falls in the rainy season, it becomes more and more pleasing to the people.
False Happiness
False Happiness in the material world is the source of distress.
Supreme Brahman
The Supreme Personality of Godhead has no material birth, activities, name, form, qualities or faults. To fulfill the purpose for which this material world is created and destroyed, He comes in the form of a human being like Lord Rama or Lord Krsna by His original internal potency. He has immense potency, and in various forms, all free from material contamination, He acts wonderfully. He is therefore the Supreme Brahman.
Srimad Bhagavatam 8.3.8-9
Materialistic Life
Materialistic way of life is always fearful because at every step there is danger. Materialistic Life is full of anxieties and fear.
Srimad Bhagavatam 7.6.5,
Srila Prabhupada