Distribution of my books is the most imporatant thing. These other thing such as selling incense and records are not as important as this. I want that my books be distributed in huge quantities and thus we will be able to thoroughly convince the majority of population.
I am convinced that if you simple glorify Krishna and our books in the best descriptive manner anyone and everyone no matter even an atheist or otherwise can be conviced to purchased.
The most insane game of materialistic society is the game of false ego, where each person tries to establish one's position.
First take the science of God very seriously, then put your trust in Him.
Science of Self Realization, Chapter 6,
Srila Prabhupada