If one wants to acquire the mercy of the Lord, he has to associate with pure devotees. Such association alone can, by degrees, release one from the quivering elements.
Great unalloyed devotees of the Lord are compassionate towards the fallen and therefore they travel all over the world with the mission of bringing souls back to Godhead, back to home. Such pure devotees of the Lord carry the message of Godhead in order to deliver the fallen souls and therefore the common man who is bewildered by the influence of the external energy of the Lord should avail himself of their association.
Great philanthropic souls travel on the Earth on behalf of the Supreme Personality of Godhead to show compassion to the fallen souls who are averse to the sense of subordination to the Lord.
Love of God is awakened by the association of pure devotees of the Lord.