Book Distribution is our real business. If we give them a record, they simply hear some magical sounds and take it for sense gratification, but if they receive one of our books and read even one page, they get eternally benefited. – Letter to Ajita, 6 January, 1975
To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly.
Everything is done by the supervision of the Supreme Personality of Godhead.
Srimad Bhagavatam 3.31.1,
Srila Prabhupada
The human form of body is a most valuable boat, and the spiritual master is the captain, to guide the boat in plying across the ocean of nescience.