At the present moment the human society teaches one to love his country or family or his personal self, but there is no information where to repose the loving propensity so that ever yone can become happy. That missing point is Krishna and The Nectar of Devotion teaches us how to stimulate our original love for Krishna and how to be situated in that position where we can enjoy our blissful life.
To transform the adverse desires of the jivas [souls] is the supreme duty of the most merciful. To rescue one person from the stronghold of Mahamaya [illusion] is an act of superb benevolence, far superior to opening innumerable hospitals.
Those who believe God to be impersonal simply identify Him with some power or attribute in nature, though in fact He is above nature, her laws and rules. His holy wish is law and it would be sacrilege to confine His unlimited excellence by identifying Him with such attributes as omnipotence, omnipresence and omniscience. His excellence consists in having in Him mutually contradicting powers and attributes ruled by His Supernatural Self.
One who has experienced his own true identity understands that all things exist as paraphernalia for giving ecstatic pleasure to the Supreme Lord.