False Ego
False ego means mistaken identity.When we become servant of Krishna, we become free from false ego.
Getting Krishna
The ultimate goal of Bhakti is to get Krishna and we get it by taking shelter of the holy name.
Becoming Pure
Just by coming in contact with pure devotees of the Lord and accepting their instructions, one becomes pure.
Chanting the Holy Names
The holy name is Krishna Himself, but only if we are chanting without offences. Offences prevent us from associating with Krishna.