So in this Kali-yuga, if you simply chant or even if you cannot chant – because that requires little fortune — if we simply hear, that will also help us. So these centers are meant for chanting and hearing about Krishna. Simply this process, chanting and hearing, will purify our existence.

Lecture on Srimad-Bhagavatam 3.26.16 — Bombay, December 25, 1974

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