Spiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.
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Association Bhagavad Gita Bhakti Book Distribution Chanting Consciousness Death Devotees Devotion Devotional Service Faith God Happiness Hearing Holy Name Human Life Humility Importance of Chanting Maha Mantra Karma Knowledge Krishna Krishna Consciousness Leadership Life Living Love Love of God Mercy Mercy of God Mind Pleasing The Lord Preaching Protection Pure Devotees Responsibility Sankirtan Service Serving The Lord Spiritual Advancement Spiritual Life Spiritual Master (Guru) Srimad Bhagavatam Suffering Supreme Lord Surrender