Sri Chaitanya Mahaprabhu has inaugurated the Hare Krishna Movement, which is not different from Krishna, the Supreme Personality of Godhead. If one associates with this Movement, he directly associates with the Supreme Personality of Godhead. People should take advantage of the chanting of the Hare Krishna mantra and thus gain relief from all the problems created in this age of Kali. — Srimad Bhagavatam, 09.24.56.